Jessica Simpson is jumping on the new wave of celebs going darker.


And it looks like she's having fun with it too. Just look at that smile. Maybe blondes don't have all the fun after all.

Even Beyoncé and Hilary Duff gave up their trademark blonde hues to jump on the brunette bandwagon.


And this trend isn't just for the girls. Check out Owen Wilson on the set of his new movie The Darjeeling Limited with Jason Schwartzman.
Now if only someone had alerted Britney Shears, we wouldn't be looking at these disturbing photos of the pop princess shaving off her locks at a Sherman Oaks salon last Friday night. 
What will she do next?
--> so so so so scandalous
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